CASE STUDY: How FMFC Investments Grew Their Investor Base Using the Space Funding Playbook
FMFC Investments is a football-focused investment fund with a powerful thesis:Give retail investors access to a historically exclusive asset class—football clubs.Their mission? Democratize ownership in football by letting fans, supporters, and everyday investors participate in the upside of the world's most beloved sport.But this wasn’t a quick raise. FMFC wanted to build a long-term movement around equity, community, and global football fandom.So they partnered with Space Funding to take their capital raise—and their vision—to the next level.
🧠 About FMFC Investments
FMFC Investments is a football-focused investment fund with a powerful thesis:
Give retail investors access to a historically exclusive asset class—football clubs.
Their mission? Democratize ownership in football by letting fans, supporters, and everyday investors participate in the upside of the world's most beloved sport.
But this wasn’t a quick raise. FMFC wanted to build a long-term movement around equity, community, and global football fandom.
So they partnered with Space Funding to take their capital raise—and their vision—to the next level.
🚨 The Challenge: Educating a Niche Audience
FMFC faced a common hurdle for funds and alternative assets:
💭 Most retail investors weren’t familiar with the idea of investing in sports teams
💸 It required more education than the average crowdfunding campaign
⚖️ They needed a system that combined capital raising with community building and trust
Traditional platforms couldn’t offer:
Custom investor funnels
Long-form storytelling
Lead capture and nurturing
Data ownership for future rounds
That’s why they chose to go direct—with Space Funding.
🧠 Step 1: Build a Funnel That Educates and Converts
FMFC’s product was unique. So we built a custom capital raising funnel that:
✅ Educated first-time visitors with clarity and simplicity ✅ Showcased the long-term vision and ROI potential ✅ Gave the founder a voice—building trust ✅ Tracked every visitor’s behavior: clicks, views, bounce rate, intent
We combined storytelling, structure, and smart automation to turn curiosity into conviction.
This wasn’t just a pitch—it was a full investor journey.
Whether you're raising for a fund, a startup, or a hybrid model, the lesson is the same:
🎯 “Control the message. Own the data. Build the audience.”
FMFC’s raise was successful not just because of the amount—it’s the foundation they built.
They now have:
A list of warm investors
A brand aligned with innovation and access
A direct marketing engine for future raises
Real-time data on who is most interested and engaged
👋 Want to Build a Raise Like FMFC?
At Space Funding, we help unique brands and funds raise capital the right way:
💸 With full-funnel visibility
📊 With smart retargeting and education
🧠 With audience and investor ownership from day one
🚀 With scalable, repeatable campaign infrastructure
We’ve helped companies like FMFC Investments, Boxabl, Popsmith, Watford F.C., Tribel, and others raise millions while building long-term growth engines.
⚠️ We only work with a few hand-picked clients each month. If you're ready to raise with purpose—and own the audience behind the capital—let’s talk.
📩 Email us at hello@spacefunding.us Let’s make your next raise your strongest growth tool yet.
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