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Popsmith is a premium, design-forward coffee brand reimagining how people brew at home. Built for the modern lifestyle, their products deliver barista-quality coffee experiences—without requiring a barista. They had thousands of loyal customers, raving reviews, and momentum building. But they wanted to take it further—by inviting their biggest fans to become their earliest investors.
Popsmith is a premium, design-forward coffee brand reimagining how people brew at home. Built for the modern lifestyle, their products deliver barista-quality coffee experiences—without requiring a barista.
But Popsmith wasn’t just brewing great coffee—they were brewing a community.
They had thousands of loyal customers, raving reviews, and momentum building. But they wanted to take it further—by inviting their biggest fans to become their earliest investors.
That’s where Space Funding came in.
Popsmith had two clear goals:
They didn’t want to hand over equity to just a few VCs. They wanted their next raise to be:
Want to know how this model works?
👉 Read: Investing in Private Markets as Easy as Online Shopping
Instead of launching on a crowded, outdated platform, Popsmith worked with Space Funding to launch a fully branded, self-hosted investor funnel.
Here’s what we built:✅ A mobile-first funnel that matched their product’s vibe
✅ A smart pitch deck that played like a story, not a slide show
✅ Behavioral tracking to follow every click, view, and partial checkout
✅ Segmented follow-ups to re-engage abandoned investors
In other words—we built a capital raise designed like a sales machine.
"We don’t do pitch decks. We build funnels that move people." — Space Funding Playbook
Popsmith already had a strong customer base. Our goal was to turn that customer love into investor conviction.
Here’s what we helped them do:
The results?
From people who didn’t just like the brand—they believed in it.
Thousands of Popsmith customers became investors, building long-term brand loyalty.
They now have a fully optimized investor funnel to launch future raises with no friction.
MetricResultCapital Raised$1.1M+Data Ownership100% retained by PopsmithInvestor SourcesPrimarily customer + audience-drivenFunnel Performance3–4x conversion improvement over marketplacesCommunity StrengthTurned loyal buyers into equity-holding advocates
Want to learn why data ownership is essential in modern capital raises?
👉 Read: Why You Shouldn’t Raise on a Marketplace
Popsmith succeeded because they leaned into the future of fundraising.
They already had trust. We gave them the tools to activate it.
Everything—from funnel to pitch to ads—felt like Popsmith, not a third-party portal.
This wasn’t a one-time splash. It was the start of a repeatable system for follow-on raises.
📚 Want another example of community-powered success?
👉 See how Caledonian Braves raised $3M+ from a global fanbase
Too many brands build an audience but never activate it.
Popsmith flipped the script:
They let customers fund the company they love—and rewarded them with ownership.
In return?
They got:
At Space Funding, we help founders like you turn customers into investors and products into movements.
We’ve helped companies like Boxabl, Tribel, Watford F.C., Popsmith, and FMFC Investments raise millions online while owning their audience and building brand momentum.
But we’re selective.
🚀 We only work with a few high-growth brands each month.
If you’re ready to raise capital the modern way—with full control and long-term upside—let’s talk.
📩 Email us at hello@spacefunding.us
Let’s turn your next raise into your biggest brand asset.
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