CASE STUDY: How Boxabl Used Online Capital Raising to Secure $170M+ and Build a Movement

🧠 Boxabl: The Blueprint of a Capital Raising Powerhouse

If you’ve been following the world of startups, housing innovation, or online investing, there’s no doubt you’ve heard of Boxabl.

Founded in 2017, Boxabl set out with a bold mission:

Revolutionize housing by making it faster, cheaper, and smarter to build homes.

But they didn’t just innovate with their product. They did it with their fundraising too.

Over the past several years, Boxabl has raised over $170,000,000 online—not from just a handful of VCs, but from over 40,000 retail investors worldwide.

And they’ve done it without slowing down.

Boxabl is living proof that online capital raising is not a one-time event. It’s a scalable growth engine.

🚀 A Long-Term Capital Strategy, Not Just a Campaign

Most startups treat fundraising as a seasonal sprint. You raise, then disappear for 18 months.

Boxabl flipped that model.

Since 2020, Boxabl has continuously raised capital, using Regulation A+ and other exemptions to engage tens of thousands of retail investors. Each round added more fuel to their fire.

Why it worked:

• They didn’t rely on a single big raise—they stacked momentum.
• They used each raise as a marketing event, not just a financial one.
• They kept their audience engaged and growing year after year.

Want to understand the differences in Reg CF, Reg A+, and Reg D?

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👉 Read this: The Difference Between Reg CF, Reg A+, and Reg D

💸 The Results: A Movement Funded by the People

Here’s what Boxabl has achieved through online capital raising:

MetricResultCapital Raised$170M+Total Investors40,000+Pre-OrdersHundreds of thousandsSocial Followers300,000+ across platformsPress & PartnershipsCoverage from CNBC, Fox, Bloomberg & more

Boxabl didn’t just raise money. They:

• Built a massive pre-order waitlist
• Created millions of organic impressions
• Attracted attention from governments, celebrities, and institutional buyers
• Turned retail investors into brand ambassadors

In a space where most startups fade after a single raise, Boxabl used online capital to build a brand with mass momentum.

🧠 The Power of Retail Capital (Done Right)

Boxabl is a textbook example of why retail investors are the future of funding.

Here’s why this model works so well:

✅ Visibility

Every raise increases brand exposure. Their investors become marketers.

✅ Loyalty

People who invest become fans for life. They share, support, and promote everything.

✅ Data Ownership

Boxabl used platforms and funnels that gave them access to their own data—email lists, engagement behavior, and more.

They could re-target, update, re-engage, and raise again with ease.

👉 Want to know why owning your investor data is essential?

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Read: Why You Shouldn’t Raise on a Marketplace

🧱 A Blueprint for Other Founders

Boxabl isn’t just a unicorn in progress. They’re the playbook for how modern founders can:

• Combine fundraising + marketing into one powerful strategy
• Build community around their raise
• Use investor funnels to create repeatable rounds
• Build to IPO with momentum, not just capital

Boxabl has done what many thought was impossible:

Use online retail investing to fuel a hardware startup with global ambitions—all while growing a loyal army of 40,000+ supporters.

And now?
They're gearing up for a public listing (IPO)—and early investors are in position to potentially become millionaires.

This is what happens when you use fundraising to build a movement.

🎯 Takeaways for Founders

If you're planning to raise capital in 2024 or beyond, Boxabl’s journey proves this:

• Retail capital isn’t the “backup plan”—it’s the new front door.
• You don’t need a VC gatekeeper to raise millions and grow your brand.
• When done right, each round builds more momentum for the next.
• The earlier you start building your community of investors, the better positioned you are for long-term success.

Want to see how we helped companies like Boxabl, Watford F.C., Tribel, and Caledonian Braves do it?

👉 Explore all our case studies

👋 Want to Follow the Boxabl Playbook?

At Space Funding, we help startups raise like Boxabl:

• 📦 Launch branded funnels that convert
• 📊 Collect and own every investor lead
• 📣 Build a fanbase around your raise
• 🔁 Prepare for repeatable rounds or IPO

But we don’t work with everyone.

🚨 We only partner with a limited number of high-potential startups each month.
We look for founders ready to lead with purpose, tell their story, and build a business worth backing.

📩 Email us at hello@spacefunding.us
Let’s help you raise like Boxabl—and build your way to unicorn status.

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