CASE STUDY: How Caledonian Braves Raised $3M+ and Reached 100,000+ Leads with Space Funding

🧠 Who Are the Caledonian Braves?

The Caledonian Braves aren’t your average football club.

Based in Scotland, they’re on a mission to become the world’s most innovative, fan-powered football team—and they’re proving it by turning their supporters into actual owners of the club.

But great ideas need great execution.

They didn’t just want to raise money—they wanted to build a movement. One that would grow their community, attract a global audience, and let thousands of football lovers become part of something bigger than the game.

That’s where Space Funding stepped in.

🚨 The Problem with Traditional Fundraising

When they first explored online capital raising, the Braves were offered the same old path:

List your campaign on a crowded platform, cross your fingers, and hope you stand out.

Sound familiar?

That approach doesn’t work anymore. You lose your data, your brand gets buried, and 90% of the traffic disappears into thin air.

👉 Want proof? Read: Why You Shouldn’t Raise on a Marketplace

The Braves needed something better—a smarter raise. A campaign they could own from start to finish. So they chose Space Funding.

🧩 Step 1: Building a Funnel, Not Just a Campaign

We didn’t just launch their raise. We engineered the engine behind it.

Here’s what we delivered:

✅ A self-hosted investor funnel with 100% data ownership
✅ A smart deck built like a conversion funnel, not a slide show
✅ Messaging that resonated deeply:

“Own a piece of the club. Build the future of football with us.”

We positioned the founder front and center. Because we know that people invest in people, not brands.

🔥 Step 2: Capturing Attention—and Keeping It

We built a system that:

• Collected every email and every action
• Tracked investor behavior (who clicked, who almost invested, who shared)
• Used automated follow-ups to bring cold leads back to life
• Segmented leads so the Braves could retarget them for future raises, merch, events, and more

In most marketplaces, all this data is lost. But with Space Funding, every lead stays in your ecosystem.

📚 Want to learn why that matters? Check out:
Why Capital Raising Is Changing (And Why Data Is the Asset)

📈 Step 3: Turning Passion Into Performance

The results were massive.

‍

‍

This wasn’t just a capital raise. It was brand building, audience growth, and long-term community activation.

🌍 What Made It Work?

The Braves succeeded because we gave them more than a launch. We gave them a system.

✅ Their brand, front and center

No distractions. No competition. Just the story of the club and its vision—told directly to the fans.

✅ Total control over investor data

Every single lead was captured, tracked, and re-engaged.

✅ A raise designed for people

We treated the campaign like an e-commerce experience. It was simple, mobile-first, and engaging.

📦 Want to see how we do it? Read:
Investing in Private Markets as Easy as Shopping Online

🧠 What Founders Can Learn From This

If you’re building something big, you don’t just need capital—you need momentum.

With Space Funding, Caledonian Braves didn’t just reach their goal. They:

• Collected an audience of future supporters
• Attracted inbound interest from partners and sponsors
• Created a repeatable, scalable investor funnel for future use
• Built a fan-owned future on their own terms

And now, they have the data, tools, and audience to launch again any time.

👋 Want to Build a Raise Like This?

We’ve helped brands like Boxabl, Tribel, Lit Motors, Popsmith, and Caledonian Braves raise millions online—while building real movements behind the money.

At Space Funding, we’re not just a platform. We’re your partner in building visibility, community, and capital velocity.

But here's the deal:

🚀 We only work with a small number of hand-picked companies each month.
If you're ready to take full control of your raise, build your brand, and scale your audience—let’s talk.

📩 Email us at hello@spacefunding.us
‍

Let’s turn your capital raise into your next growth engine.

‍

‍