CASE STUDY: How My Coaching Tree Raised Millions from Institutions—Then Invited Their Community to Join the Journey

🏈 About My Coaching Tree

My Coaching Tree is a groundbreaking platform transforming the world of sports networking, coaching development, and data-driven career growth.

What LinkedIn is to business professionals, My Coaching Tree is to coaches—offering a tech-first approach to recruiting, mentorship, career tracking, and community within the world of athletics.

They weren’t just building a platform—they were building a network effect business inside one of the most passionate ecosystems on earth: sports.

But they weren’t just raising capital—they were rewriting how it's done.

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🚨 The Strategy: Institutions First. Then the People.

Before ever inviting retail investors, My Coaching Tree had already raised millions of dollars from accredited and institutional investors.

They had:

• 📊 A strong cap table
• 🧠 Deep belief from seasoned sports executives and venture partners
• 💼 A scalable product already delivering value

But they also had something most startups overlook:

A community who believed in the mission.
Coaches, mentors, athletes, and fans who were part of the platform—and wanted in.

So instead of limiting ownership to a boardroom, My Coaching Tree made a bold decision:

🎯 Open a round to let their community invest.

They partnered with Space Funding to do it the right way.

🧩 Step 1: Build a Retail-Ready Funnel—Without Diluting the Brand

With a polished investor base already in place, the goal was different:

• Keep the institutional-grade credibility
• Let everyday believers buy in
• Maintain a streamlined, compliant, and branded funnel

Space Funding helped design a custom investor journey that made it as easy for a coach in Texas to invest as it was for a VC in Manhattan.

✅ Funnel tech with real-time analytics
✅ Behavioral tracking to segment users and retarget
✅ Founder-led storytelling to keep the mission clear
✅ A branded pitch experience—not just a plain marketplace listing

👉 Learn why self-hosted funnels outperform platforms:
Why You Shouldn’t Raise on a Marketplace

💡 Step 2: Turn Community into Co-Owners

By inviting users and supporters to invest, My Coaching Tree created more than capital—they built alignment.

• 🧠 Coaches became owners
• 📣 Brand ambassadors were now equity holders
• 🧲 Supporters became evangelists

All while protecting the institutional capital already raised—and turning their audience into long-term believers.

Just like we’ve done for:
👉 Boxabl, who raised $170M+ while building a movement

📈 The Results: Capital + Community Growth

🧠 Why This Strategy Was Brilliant

Most companies follow a linear path: raise from VCs, grow, maybe IPO.

My Coaching Tree showed that inviting your community to own a piece of your mission is not just smart—it’s scalable.

✅ Dual-Track Capital Model

• Institutions = credibility and deep pockets
• Community = brand loyalty, user insight, and organic distribution

✅ Full Funnel Control

They didn't just open a round—they built a system to capture, retarget, and educate potential investors.

✅ Future-Proof Audience

The same people who invested once are now warm leads for:

• Future rounds
• Product launches
• Event marketing
• Word-of-mouth growth

👉 Learn how owning your funnel sets you up long term:
Why Capital Raising Is Changing in 2024

🎯 What Founders Can Learn From My Coaching Tree

Whether you're building a SaaS platform, community, or next-gen tech product:

Your most valuable investors might be the people using your platform every day.

Institutional funding builds scale.
Retail capital builds trust.

My Coaching Tree’s raise proves you don’t have to choose—you can blend both and build stronger momentum than either alone.

👋 Want to Raise Like My Coaching Tree?

At Space Funding, we help startups:

• 📣 Blend institutional and community capital
• 📊 Track and own their entire investor journey
• 💬 Launch campaigns that feel like movements, not transactions
• 🚀 Build systems to raise again, smarter, and stronger

We’ve worked with companies like My Coaching Tree, Boxabl, Lit Motors, Popsmith, and Tribel to raise millions—while growing their communities and building brand equity.

🚨 We only work with a few hand-picked teams per month.
If you're serious about raising like a modern brand—not a pitch deck—we’d love to talk.

📩 Email us at hello@spacefunding.us
Let’s bring your community into your cap table—and turn your next raise into your next growth engine.

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