CASE STUDY: How Doorvest Raised $5M+ While Growing Their Customer Base and Brand Reach

🧠 About the Company: What is Doorvest?

Doorvest is transforming how everyday people build wealth—one rental property at a time.

By offering a fully remote, end-to-end platform for buying, owning, and managing income-generating real estate, Doorvest makes passive property ownership simple and accessible.

They weren’t just building a proptech platform. They were unlocking a wealth-building opportunity once reserved for elite investors.

But to grow, scale, and serve more customers, Doorvest needed capital. And more importantly—they wanted to raise it on their terms.

So they partnered with Space Funding.

🚨 Why Doorvest Wanted a Better Way to Raise

Like many high-growth startups, Doorvest had options:

• Raise a VC round
• Seek debt financing
• Launch a crowdfunding campaign

But here’s the problem with those routes:

• You lose control
• You give up equity with no customer alignment
• You hand over your audience to someone else

Instead, Doorvest wanted to:

• 🔁 Own their investor data
• 🧲 Turn customers into shareholders
• 📈 Use the raise as a lead gen engine
• 💬 Build a long-term capital strategy—not just a one-time pop

👉 Curious why this model works better?
Read: Why You Shouldn’t Raise on a Marketplace

🧠 Step 1: Strategy Meets Scale

We helped Doorvest design a self-hosted investor funnel—branded, optimized, and built to perform like an acquisition tool.

Here’s what we implemented:

✅ A smart investor pitch funnel designed like a sales page
✅ Full behavioral tracking for retargeting and lead scoring
✅ Email sequences and content for education + follow-up
✅ Analytics to optimize in real-time

It wasn’t just a pitch—it was a full-funnel capital experience.

And more than that—it was on brand.

“We’re not just helping you raise. We’re helping you grow your business at the same time.” — Space Funding Playbook

🚀 Step 2: Build the Raise, Grow the Business

While raising capital, Doorvest also used the campaign to:

• 📩 Generate qualified customer leads
• 📣 Expand brand awareness via owned and paid media
• 🤝 Attract sponsorship interest and partnership opportunities
• 💬 Engage and educate prospective investors and users simultaneously

Every click into the funnel became a potential:

• Customer
• Investor
• Partner
• Future brand advocate

Their raise became a marketing engine—not just a financial play.

Want to see another campaign that did this?
👉 Read: How Popsmith Turned Buyers into Investors

💡 What Made This Work

✅ Founder-Led Storytelling

Doorvest’s story—making real estate investing accessible—was told in their voice, not watered down by a marketplace.

✅ Full Funnel Visibility

They saw every click, open, partial investment, and drop-off—allowing them to re-engage every lead.

✅ Lead Nurturing Engine

The funnel wasn’t static. We automated follow-ups, built retargeting audiences, and kept the conversation going.

✅ Audience Growth with Long-Term Value

Everyone who visited their funnel became part of their pipeline—for funding, product offers, or future raises.

🧠 What Founders Can Learn from Doorvest

The best capital raises aren’t just about the money—they’re about momentum.

Doorvest proved that:

• You can raise capital and grow your business simultaneously
• You don’t need to rely on VCs or fundraising marketplaces
• A raise can become a customer acquisition channel
• The key is owning your data, your funnel, and your story

👋 Want to Build a Raise Like Doorvest?

At Space Funding, we help brands launch capital raises that:

• 💸 Generate funding
• 📊 Build customer pipelines
• 🤝 Attract partners
• 💡 Grow long-term community value

We’ve helped companies like Doorvest, Boxabl, Popsmith, Watford F.C., Tribel, and more raise millions online while building brand equity and owning their investor journey.

But here’s the deal:

🚨 We only work with a few hand-selected companies each month.
If you’re serious about building a capital raise that scales your business—not just your bank account—let’s talk.

📩 Email us at hello@spacefunding.us
Let’s build a raise that turns funding into fuel for your next stage of growth.

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