CASE STUDY: How Doorvest Raised $5M+ While Growing Their Customer Base and Brand Reach
Doorvest is transforming how everyday people build wealth—one rental property at a time.By offering a fully remote, end-to-end platform for buying, owning, and managing income-generating real estate, Doorvest makes passive property ownership simple and accessible.They weren’t just building a proptech platform. They were unlocking a wealth-building opportunity once reserved for elite investors.But to grow, scale, and serve more customers, Doorvest needed capital. And more importantly—they wanted to raise it on their terms.So they partnered with Space Funding.
🧠 About the Company: What is Doorvest?
Doorvest is transforming how everyday people build wealth—one rental property at a time.
By offering a fully remote, end-to-end platform for buying, owning, and managing income-generating real estate, Doorvest makes passive property ownership simple and accessible.
They weren’t just building a proptech platform. They were unlocking a wealth-building opportunity once reserved for elite investors.
But to grow, scale, and serve more customers, Doorvest needed capital. And more importantly—they wanted to raise it on their terms.
So they partnered with Space Funding.
🚨 Why Doorvest Wanted a Better Way to Raise
Like many high-growth startups, Doorvest had options:
Raise a VC round
Seek debt financing
Launch a crowdfunding campaign
But here’s the problem with those routes:
You lose control
You give up equity with no customer alignment
You hand over your audience to someone else
Instead, Doorvest wanted to:
🔁 Own their investor data
🧲 Turn customers into shareholders
📈 Use the raise as a lead gen engine
💬 Build a long-term capital strategy—not just a one-time pop
We helped Doorvest design a self-hosted investor funnel—branded, optimized, and built to perform like an acquisition tool.
Here’s what we implemented:
✅ A smart investor pitch funnel designed like a sales page ✅ Full behavioral tracking for retargeting and lead scoring ✅ Email sequences and content for education + follow-up ✅ Analytics to optimize in real-time
It wasn’t just a pitch—it was a full-funnel capital experience.
And more than that—it was on brand.
“We’re not just helping you raise. We’re helping you grow your business at the same time.” — Space Funding Playbook
🚀 Step 2: Build the Raise, Grow the Business
While raising capital, Doorvest also used the campaign to:
📩 Generate qualified customer leads
📣 Expand brand awareness via owned and paid media
🤝 Attract sponsorship interest and partnership opportunities
💬 Engage and educate prospective investors and users simultaneously
Every click into the funnel became a potential:
Customer
Investor
Partner
Future brand advocate
Their raise became a marketing engine—not just a financial play.
Doorvest’s story—making real estate investing accessible—was told in their voice, not watered down by a marketplace.
✅ Full Funnel Visibility
They saw every click, open, partial investment, and drop-off—allowing them to re-engage every lead.
✅ Lead Nurturing Engine
The funnel wasn’t static. We automated follow-ups, built retargeting audiences, and kept the conversation going.
✅ Audience Growth with Long-Term Value
Everyone who visited their funnel became part of their pipeline—for funding, product offers, or future raises.
🧠 What Founders Can Learn from Doorvest
The best capital raises aren’t just about the money—they’re about momentum.
Doorvest proved that:
You can raise capital and grow your business simultaneously
You don’t need to rely on VCs or fundraising marketplaces
A raise can become a customer acquisition channel
The key is owning your data, your funnel, and your story
👋 Want to Build a Raise Like Doorvest?
At Space Funding, we help brands launch capital raises that:
💸 Generate funding
📊 Build customer pipelines
🤝 Attract partners
💡 Grow long-term community value
We’ve helped companies like Doorvest, Boxabl, Popsmith, Watford F.C., Tribel, and more raise millions online while building brand equity and owning their investor journey.
But here’s the deal:
🚨 We only work with a few hand-selected companies each month. If you’re serious about building a capital raise that scales your business—not just your bank account—let’s talk.
📩 Email us at hello@spacefunding.us Let’s build a raise that turns funding into fuel for your next stage of growth.
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