CASE STUDY: How The Nutr Combined Kickstarter, Community, and Capital to Raise Big and Grow Fast

🧠 About The Nutr: Making Plant-Based Milk at Home—Effortlessly

The Nutr isn’t just a kitchen gadget—it’s a movement.

With their sleek, sustainable countertop appliance, Nutr makes it easy for anyone to create fresh, plant-based milk at home—no additives, no waste, no cartons.

Their brand lives at the intersection of:

• 🌱 Wellness & sustainability
• 🧠 Innovation & design
• 💬 Community & content

But they didn’t just build a product. They built a system to fund and fuel their growth.

Here’s how they turned Kickstarter into momentum, turned customers into investors, and attracted institutional capital—all while building a brand people love.

🚨 The Challenge: Go Beyond Crowdfunding

The Nutr launched with a wildly successful Kickstarter campaign that validated the concept, captured pre-orders, and built an early customer base.

But they didn’t stop there.

Most brands use crowdfunding to launch. Nutr used it to launch, raise, grow, and scale.

After Kickstarter, they partnered with Space Funding to do what few startups even consider:

🎯 Let your customers invest.

By opening an investment round for their most loyal buyers and fans, Nutr created a tight loop of support, funding, and brand advocacy.

🧩 Step 1: From Backers to Believers

We helped Nutr transition from a product launch to a capital raise by:

• ✅ Building a branded investor funnel that felt like Nutr
• ✅ Turning Kickstarter backers into qualified investor leads
• ✅ Tracking every step of the funnel—from clicks to conversions
• ✅ Setting up automations and retargeting to convert warm leads

Instead of relying on one-time crowdfunding traffic, we turned it into:

• 💸 A scalable investor list
• 🧠 A retargeting machine
• 📊 A data-backed marketing system

Want to learn why this works so well?
👉 Read: Why You Shouldn’t Raise on a Marketplace

🚀 Step 2: Customers Became Investors. Momentum Attracted Institutions.

While raising from the community, something interesting happened:

• Customers turned into vocal brand advocates
• Friends of backers wanted to join
• Momentum attracted VCs and institutional investors

The raise became more than funding—it became a proof of market.

And when that many people believe in your product?
Big capital takes notice.

📈 The Results: A Perfect Flywheel

MetricResultKickstarter SuccessOversubscribed with strong pre-ordersCommunity RaiseHundreds of customers investedCapital Raised7-figure+ total when combined with institutional capitalInvestor TypeBackers + retail + VCs + institutionsBrand GrowthMassive organic reach and media tractionFunnel Ownership100% retained by The Nutr for future launches

They didn’t just raise. They validated, built community, and attracted scale.

This is what retail-first growth looks like when done right.

👉 Want a similar playbook?
See: How Popsmith Raised $1.1M+ by Letting Customers Invest

✅ What Made Nutr’s Campaign Work

✅ Community First

They didn’t chase money. They invited their real fans to participate—and gave them ownership.

✅ Smart Sequencing

Kickstarter → Customer Engagement → Investment Round → VC/Institutional Capital
Each step validated the next.

✅ Funnel and Data Ownership

No rented audience. Every click, every email, every follow-up stayed in their CRM—for this raise, and the next.

✅ Real Alignment

Investors became repeat buyers. Buyers became evangelists. It was real traction, not just ad impressions.

🧠 What Founders Can Learn From The Nutr

The Nutr proves that capital raising isn’t about choosing between crowdfunding, community, or VCs.

It’s about using each one—in the right order—to fuel growth.

By combining:

• 🎁 Kickstarter for launch & validation
• 💬 Space Funding for owned capital raising
• 💸 Institutions for scale

They built a business, a brand, and a movement at the same time.

If you want your raise to fuel:

• 💰 Revenue
• 📣 Growth
• 🧲 Brand loyalty
• 📈 Investor alignment

…you don’t have to pick one. You just need the right system.

👋 Want to Raise Like The Nutr?

At Space Funding, we help consumer brands:

• Launch like Nutr
• Raise like Popsmith
• Scale like Boxabl

All while owning 100% of their data, building long-term investor relationships, and converting customers into lifetime fans.

We’ve helped companies like The Nutr, Boxabl, Lit Motors, Popsmith, Tribel, and FMFC Investments raise millions the modern way.

But here’s the thing:

🚨 We only take on a few hand-selected brands each month.
If you’ve got momentum and a mission—we’ll help you raise with purpose.

📩 Email us at hello@spacefunding.us
Let’s turn your community into your cap table—and your raise into a growth engine.

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